Anna Bojlert

Anna is the founder and CEO of Beminded with a background in behavioral science, and many years of hands-on managerial experience.


Anna started the business back in 2013, after noticing that she and her managers in the company where she was employed, worked really hard, yet somehow, weren’t enjoying the rewards and outcomes equivalent to their effort. She began looking for a smarter way of working to increase quality in both the work and personal sides of life. Anna developed the Beminded programme with goals to create true motivation, less stress and increased productivity for employees, and leaders. Since those early days, this training has been run in over 50 businesses in 11 countries, servicing more than 4000 people.

Lena Vågström

Although a people person, Lena is the tech lover (Master of Science in Engineering) who keeps up with what’s happening on the tech front.


With a background in IT and project management across several industries, Lena has an in-depth understanding of our customers’ situation in our modern information-dense society. She makes sure that what Beminded teaches technically, also supports our participants on the journey to stress-free productivity. Her added interest in, and studies on cognitive neuroscience, has helped to lay the foundation for the Beminded way; helping people to achieve less stress, and enhanced productivity.


(How the owners first met is quite a story…)

contact@beminded.com

Valhallavägen 22 Stockholm

Beminded AB, 559009-6979