Our story

Beminded started some years back, with an idea popping up in Anna Bojlerts head, as she was walking around in Munich, Germany. But even a good idea is just an idea. To turn an idea into a a good company, you need a good team. And the team was in a way started long before the actual company. And how it started is quite a story.

Story of the beminded owners

The nervous boyfriend

Twenty some years ago, a nervous young man is on his way to a party. He is bringing his new girlfriend, an engineer to be – somewhat strong headed and straight forward. Why he is nervous? The host of the party is his old girlfriend. A young woman of equally strong character, majoring in behavioural science, and who had just returned from a 2600 km bike ride from Istanbul to Malmoe. Was this night a mistake? Could anything good come out of bringing these two women together? If he would have known that this night would be the start of a lifelong friendship between Anna and Lena, resulting in travels, careers, phone calls throughout entire nights, and far far down the line, enthusiastic co-workers of Beminded AB, he would not have needed to worry.

Anna and Lena on a hitch hiking trip somewhere on the Swedish west coast in 2001