Why we do it

Anna BW 285

A few years back I was in a follow-up workshop with a danish management team. There was a woman there, a highly ranked analytical manager, who had been very reserved and quiet throughout the training and even now in the follow-up meeting. I am usually very sure that what we teach and help them accomplish is of value. But with her, I was unsure. Was she unhappy with our work? We went around the table with reflections on what had changed since they started working with Beminded. Suddenly the analyst spoke up.

– This is the first time I have been able to go on vacation and not think about work. Because I have changed my way of working, and have control. It is actually the first time in my life that I have been able to fully enjoy my vacation. It feels like it has changed my life.

I even think I saw a tear in the corner of her eye. I felt moved, and happy, and once again sure of the importance of the work we do.

Anna Bojlert / Founder & CEO